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Prolab Introduces Beta Alanine Extreme(TM) and Advanced Caffeine(TM)

CHATSWORTH, Calif., Dec 05, 2007 (BUSINESS WIRE) -- This month, Prolab Nutrition, Inc. has introduced two exciting new products -- Prolab(R) Beta Alanine Extreme(TM), and Prolab(R) Advanced Caffeine(TM). Supplementing with beta-alanine has been shown to significantly delay muscle-fatigue to help bodybuilders maximize their growth-stimulating reps. Advanced Caffeine(TM) helps stimulate calorie-burning, enhances energy and performance, strengthens endurance and stamina, and delays the onset of muscle-fatigue to help power through the toughest workouts.*

-- Prolab(R) Beta Alanine Extreme(TM) contains specifically dose-calibrated beta-alanine and L-histidine to minimize flushing while optimizing benefits in order to fuel the body's ability to increase muscle carnosine synthesis. Carnosine is composed of beta-alanine and histidine (the body can't synthesize carnosine without beta-alanine). Carnosine is found in large amounts in Type II or "fast-twitch" muscle fibers, which are used in explosive movements like weight training and sprinting. Carnosine helps activate enzymes responsible for generating muscle contractions.*

-- Prolab(R) Advanced Caffeine(TM) contains six all-natural sources of caffeine for energy, endurance, and calorie-burning, including:*
-- Green Coffee Extract
-- White Tea Extract
-- Green Tea Extract
-- Chocomine(R) and,
-- Kola Nut Extract and Gurana Extract - Natural caffeine sources.

Information about these products and more is available on Prolab's Web site,, offering training and nutrition information, and free Prolab VIP Club membership, as well as profiles on the Team Prolab professional athletes.

About Prolab Nutrition, Inc.
Prolab Nutrition, Inc. is owned by Natrol, Inc., a premier marketer and manufacturer of premium branded nutritional supplements. Information on Prolab products is available by calling 1-800-PROLAB1 (1-800-776-5221), or by visiting

Widely recognized as a premier sports nutrition company, Prolab Nutrition, Inc. has been providing professional and aspiring bodybuilders and elite athletes with high-quality sports nutrition products since 1989. Prolab helped pioneer a sports-specific approach to athletes' nutrition, with a comprehensive product line that allows athletes to customize their nutritional supplement program to meet specific training and physique goals. All Prolab products feature specialized formulas designed to support training and nutrition goals at every level of an athlete's regimen.*
Prolab's reputation as a premium-quality brand is due to its focus on delivering high-quality nutritional products. This high level of product quality assurance is one of the key factors that sets Prolab(R) products apart from other sports nutrition products. Prolab is one of the few sports nutrition companies that undergoes rigorous manufacturing quality control to ensure products are free of banned substances.

Prolab products are available throughout the U.S. at independent health food stores and sports nutrition stores, as well as from and other online retailers.

About Natrol - Nourishing the Potential of Mind and Body (SM)
Natrol, Inc. (NTOL) , headquartered in Chatsworth, CA, has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol's portfolio of brands includes: Natrol(R), MRI, Prolab(R), Laci Le Beau(R), Promensil(R), Trinovin(R), Nu Hair(R), and Shen Min(R). The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. Natrol's dedication to quality is evidenced by its commitment to high manufacturing standards, earning the company an "A" rating from the Natural Products Association's Good Manufacturing Practices ("GMP") Certification Program--a designation achieved by less than ten percent of U.S. nutrition companies. For more information, visit

+ Chocomine(R) is a registered trademark of New World Enterprises, Inc.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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