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Pure Branding to rebrand leader in herbal tea, Traditional Medicinals

March 8, 2010 (Leverett, MA) — Pure Branding has been engaged to launch a comprehensive branding effort for Traditional Medicinals, the medicinal tea company based in Sebastopol, California. Founded in 1974, Traditional Medicinals is a pioneer in the natural products industry and has introduced millions of health-conscious consumers to traditional herbal tea formulas and the wisdom of Traditional Herbal Medicine (THM).

“Traditional Medicinals is a staple brand. The company single-handedly created the medicinal tea category,” said Yadim Medore, principal and creative director of Pure Branding. “It is an honor to work with them. Through our method of Conscious Branding, we look forward to communicating their mission in the world, expanding their sphere of influence, and realizing a cohesive message that’s relevant in both natural and mass.”

“As our products become accessible to a wider audience,” noted Susan Backer, vice president of marketing for Traditional Medicinals, “we need to strengthen our brand positioning and strategies to ensure we remain relevant while staying true to our core values. We look forward to partnering with Pure Branding on this important work.”

About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit

About Traditional Medicinals:

Providing the highest quality herbal products since 1974, Traditional Medicinals incorporates the art of traditional herbal formulating with the most modern scientific methods of quality control. Some of its best selling medicinal herbal teas include Organic Smooth Move®, Organic Throat Coat®, and Organic Mother’s Milk®. The company uses pharmacopoeial-grade herbs and is committed to the scientific study of their products, including rigorous quality control testing, following Good Manufacturing Practices (GMP), and sponsoring clinical research. Products can be found in health and natural food stores, nutritional shops, grocery supermarkets and drug stores throughout the United States and Canada as well as in the U.K. and the Netherlands. For more information, please visit


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