If you don’t believe the world is changing dramatically and rapidly, then you’re probably not paying enough attention. The natural products industry is now positioned as a leading lens through which we can watch the world unravel at its edges and rebuild itself anew. Movements within the food world toward simple, clean, sustainable sourcing of real, whole, safe ingredients present secular change that’s grown infectious at most every level of society and commerce.
The old ways of doing business bear little relevance to the new ways—and that is why New Hope Natural Media, in partnership with Sterling-Rice Group, created NEXT: The Natural Products Industry Forecast 2013. The report, which published earlier this year, was created to identify the trends, products, people and macro forces that will shape tomorrow’s natural products industry.
To help you prepare for 2013 and beyond, we’ve chosen four macro forces explored in NEXT that are proving particularly influential within the world of natural products retail. Here, we explain each macro force and the trends it is driving and then highlight six new natural and organic products that are well positioned to meet the needs created by these trends. We also showcase one retailer that we believe is thriving because of its ability to cater to the changing shopper demands fueling each macro force.