The global market for kombucha has grown exponentially in the last few years, and Research and Markets predicts sales will reach $1.8 billion by 2020, a 25 percent compound annual growth rate.
The report, Kombucha Market by Types (Bacteria, Yeast, Mold, Others), Flavors (Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, Others), & by Region - Forecasts to 2020, is now available.
North America is the largest market in the global kombucha market, with a share of 39.4 percent. North America has witnessed the highest sale of kombucha beverages. U.S. manufacturers of kombucha are continuously expanding their geographical reach in the market.
However, the markets in Asia-Pacific and Europe are growing significantly. Increasing health awareness among people and numerous government initiatives to promote the drink have driven the kombucha market in these regions.
Leading companies engaged in manufacturing and exporting the kombucha drink worldwide include GT's Kombucha Company, Reed's Inc. and Live Soda Kombucha, all in the United States.
Individuals' increasing health consciousness has attracted consumers to healthy and nutritive beverages. Hectic schedule, improper diet and untimely meals have led to various health issues in the working population. In response to these health issues, the demand for and the amount spent on functional beverages is rising. Kombucha is a detoxifying drink that contains high antioxidants, vitamins and various enzymes that help improve metabolic disorders, digestion, allergies and other related ailments.
The kombucha market has seen a phenomenal growth in recent years, and is the fastest-growing market in the functional beverage industry. The kombucha market is witnessing high competition and is expanding on the basis of its innovative product line.