Natural Foods Merchandiser
Retailer Roundtable: How do you help shoppers decipher product labels?

Retailer Roundtable: How do you help shoppers decipher product labels?

Four natural retailers reveal how to help customers understand product labels. What's your advice? Leave a comment!

Cara Callahan"We have supplement company representatives do trainings with our staff. One thing we ask reps  is, 'How should we be reading your product labels?' We also take time to go through labels with customers, and we ask them questions about their health before suggesting products."

Cara Callahan, Buyer and manager of Better Life Whole Foods in Springfield, Mass.



Joan Petrillo"We place special tags on the front of products that are Non-GMO Project Verified. If a product is gluten free, we put a red dot on its price label. For our employees, we also use a particular symbol on price labels to remind them of gluten-free products."

Joan Petrillo, Manager of Martindale’s Natural Market in Springfield, Pa.



BJ Bollier"Our store uses a lot of shelf signage to let shoppers know which area they are in. We also do our homework on every single product. We feel that customers can come into our store and be comfortable that any product they choose will be a healthy one."

BJ Bollier, Co-owner of Vita-Mart in Payson, Ariz.



Perry McNeese"We have a gluten-free directory  listing items and aisle locations. We also offer a local-producer directory and map. In our meat and produce departments, we use a color-coded system: a green sign for organic, yellow for local and sustainable, and white for conventional."

Perry McNeese, General manager of Good Earth Market in Billings, Mont.

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