You don’t get featured by Forbes or contribute to Inc.—while at the same time staying true to your natural roots—without doing a thing or two right. Seth Goldman, founder and TeaEO of Honest Tea, is one of the natural products industry’s greatest success stories, having aligned his company with Coca-Cola but not letting his original vision fizzle. How did he do it? Goldman shares loads of expert advice in his forthcoming book, Mission in a Bottle, but we won’t make you wait. This 4-minute video is packed with wisdom for new natural products entrepreneurs like you.