Sheer and Shimmerin’ – Organic Eco Tints from Eco Lips

Cedar Rapids, Iowa (October 22, 2007) Eco Lips, America’s premium organic lip balm company, announces Eco Tints, the most natural and organic color-tinted lip balms available in the market. With 90% certified organic ingredients, Eco Tints are carmine-free, lead-free, gluten-free, lanolin-free, petroleum-free and do not contain hydrogenated oils common to many natural and conventional lip balm products. Consumers can now treat their lips to a naturally glistening lip moisturizer made with earth minerals in three beautiful tints: Rose Quartz, Plush Red and Mocha Velvet.

According to Steve Shriver, Founder and President of Eco Lips, “We chose to use 100% naturally occurring mineral pigments in our formula. Most cosmetic companies use a small amount of mineral pigments in conjunction with chemical dyes and carmine.” Carmine, commonly sourced from Peru and the Canary Islands, is made from dried, ground-up beetles and its bright red color is used in food products, beverages, candies and many cosmetics. Adds Steve, “We are aware that public interest groups have petitioned the FDA to ban this ingredient or at least require labeling that informs consumers of its origin. We are taking a strong stand against its use.”

Eco Tints boast some of the finest ingredients to make lips happy. Organic oils such as sunflower, castor, coconut in a base of organic beeswax along with organic aloe vera keep the lips soft, smooth and supple. “Other tinted lip balms have hydrogenated oils which are under fire as being carcinogenic,” says Steve. “Our goal was to create a very pure and natural moisturizing organic lip tint that not only worked better than out competitors but really tackled the environmental and health issues.”

Eco Lips manufactures the highest quality certified organic lip care products on the planet. With a mission of satisfying the needs of every customer, Eco Lips is making its way around the world, one set of lips at a time. The company initiated Iowa’s largest solar power project which is powering the neighborhood in which Eco Lips is located. Eco Lips sponsors Team Eco Lips, a high-powered group of athletes competing in various sports and donates 1% of its profits to non-profit environmental initiatives. Products are available at health food stores, grocery stores, pharmacies, outdoor stores and other retail outlets. Don’t panic, it’s organic!

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