Should I hire a branding agency?

Do you know your new all-natural Greek yogurts inside and out? Have you made sure the market is ripe for your product introduction? Great! You need these aspects nailed down before you can even think about marketing your product. But even if you’re a Greek yogurt guru, that doesn’t necessarily mean you know marketing. Jeff Hilton, chief marketing officer at BrandHive, shares some surprising ways that branding agencies can help. 

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