Should I try online grocery?

Natural products stores draw the gamut of shoppers, from hardcore hippies to muscleheads seeking protein powders to moms searching for foods for their gluten-free toddlers. Online grocery, on the other hand, tends to be more targeted—which could offer excellent opportunities for new natural entrepreneurs like you. Chad Arnold, president and CEO of Door to Door Organics, offers expert advice for what to consider when contemplating working with an online grocer.

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