New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Should new brands fear ‘natural’ lawsuits?

Given the growing number of lawsuits against CPG companies that claim their foods or beverages are natural, you’re probably hesitant to use this term on packaging and in marketing efforts. We don’t blame you. But will money-grubbing plaintiffs’ attorneys attack a startup natural products manufacturer like you? Tim Avila, CEO of Systems Bioscience, takes straight sense about the legal realities new natural entrepreneurs face.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.