Should new brands fear ‘natural’ lawsuits?

Given the growing number of lawsuits against CPG companies that claim their foods or beverages are natural, you’re probably hesitant to use this term on packaging and in marketing efforts. We don’t blame you. But will money-grubbing plaintiffs’ attorneys attack a startup natural products manufacturer like you? Tim Avila, CEO of Systems Bioscience, takes straight sense about the legal realities new natural entrepreneurs face.

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