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Natural Foods Merchandiser

Social-able: Kimberton Whole Foods goes local on Facebook

Social-able: Kimberton Whole Foods goes local on Facebook
Each week Natural Foods Merchandiser shares how natural products retailers and others use social media in its Social-able column. This week we see how Kimberton Whole Foods shares its dedication to local.

Kimberton Whole Foods shares the whole story of local foods (at least some of them) by taking its Facebook fans behind the scenes of a cider and butter maker.

The takeaway: Show, don't tell. Sharing this photo displays dedication to local without having to tell your customers about it.

Share this: Celebrating local commerce

Natural Foods Merchandiser each week picks a social media post worth sharing. Gain inspiration and learn from your peers as we explore how natural foods retailers get social.

Storified by nfm_mag · Wed, Sep 12 2012 15:44:07

Kimberton Whole Foods in Kimberton, Pa., has a lot to celebrate, having recently opened a new store. The natural foods retailer shared that process via Facebook.

But as a supporter of local producers, and organic and biodynamic farms (which owner Terry Brett will discuss during a session at Natural Products Expo East), the company shares the stories of those businesses on its Facebook page, too. The posts below show an example of how Kimberton Whole Foods got behind the scenes and shared the experience with posts, photos and a short video.
On site with KWF's photographer of choice, Jeremy Hess, at Bauman's capturing the amazing process of fruit butters! Stay tuned!Kimberton Whole Foods
Mashing peachesKimberton Whole Foods
Apples ready to be made into cider!Kimberton Whole Foods
<a href="" class="pronoun-link ">Bauman's Fruit and Apple Butters</a> (10 photos)Kimberton Whole Foods
Jarring all sorts of yummy things :)Kimberton Whole Foods

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