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Surefire advice for any startup

You may dream of becoming the next Plum Organics or even Clif Bar, but right now you’re still a small natural products startup. So act like one, says marketing expert Adam Butler, cofounder and director of collaboration at The Butler Bros. That means openly and effectively communicating your brand’s mission to consumers and making them fall in love with the little guy. Butler offers a few fabulous tips on navigating the early business stages so you’ll have shot at becoming a big dog someday.

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