Sweetened Dried Cranberry Success In Taiwan

Leading Taiwanese bakery manufacturer, ChiaTe, has launched a traditional pineapple cake containing Ocean Spray’s sweetened dried cranberries. This launch reflects soaring cranberry demand and the predicted boom in the bakery market across Asia. Following the recent success of a cranberry based Chinese mooncake, this is the latest in a line of traditional delicacies enjoying a revival thanks to the modern twist offered by the little red super-berry.

A traditional bakery product in Taiwan, pineapple cake is gaining popularity throughout Asia. Eaten all year round, it is often given as a luxury gift or bought as a souvenir by tourists. ChiaTe’s pineapple cakes are a number one seller in Tapei stores and the use of cranberries has achieved an original flavor and unique texture in this already successful product.

Mrs Chen, vice-president, ChiaTe, comments on the launch, “We always seek to innovate and our award-winning range has received a unique boost with the addition of sweetened dried cranberries. Our shared values of quality, reliability and innovation make Ocean Spray cranberries the perfect fit and we’re delighted with the success of this latest launch.”

Rick Estabrook, manager, Asia-Pacific business development, Ocean Spray ITG said: “This is the latest in a series of launches that show the immense versatility and global consumer appeal of cranberry-containing products. Consumers worldwide are enjoying the unique taste of the North American cranberry in their local products, as well as in Western favorites like muffins, cookies and smoothies.”

Sweetened dried cranberries are ideal for baked goods because of their versatility, process tolerance, sweet, tart flavor and attractive points of color. Ocean Spray ITG’s sweetened dried cranberries offer manufacturers added flexibility as they come in a variety of formats such as diced, double diced, glycerated and juice infused to suit a range of different applications.

Ocean Spray ITG is part of Ocean Spray. Ocean Spray in the US currently ranks as one of the top 50 food and beverage companies. In Europe, combined sales of branded products and ITG ingredients have topped $100 million. Ocean Spray ITG offers an extensive portfolio of fruit ingredients including sweetened dried cranberries, BerryFusionsTM Fruits, cranberry powders and purée – all available year round.

For further information on how cranberries can be used in your products,
please contact: Tom Jones, Tel: (508) 946 7606 Fax: (508) 946 4594
Email: [email protected]
Or visit: www.oceansprayitg.com and www.oceanspray.com

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