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Top 10 reasons Prop. 37 lost in California

Top 10 reasons Prop. 37 lost in California
Labeling foods that contain GMOs was leading the polls by upwards of 90 percent in favor. How did it come to lose 53-47 percent?

It's easy to say that being outspent $45 million to $9 million was enough to swing public opinion in California from a firm desire to label genetically modified foods as such. After all, a reported 16 out of 17 elections are won by the better-heeled campaign.

But Prop. 37 lost for a lot more reasons than money alone. Michele Simon digs into the campaign's "lies and dirty tricks" to put a final exclamation point (expletive point?) on the campaign season.

 

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