Natural Foods Merchandiser

Top tips on using social media

Expo West is twittering, both in the physical world and the virtual one. Top social networking strategists Heather Smith, founder of Lady Luxe Inc., and Maurice Lluch, strategic sales and marketing specialist for eMarketing Naturally, told a packed audience at Expo West how to use sites like Twitter, Facebook and Linked In to benefit their business. Here are the top tips from their Thursday morning session.

  1. Create a Facebook fan page now.
    Easy and free to do, create a fan page just like you created your personal Facebook page. Get fans by reaching out to your friends and your employees' friends.

  2. Post existing content from your website.
    "You don't need to reinvent the wheel," Lluch said. While you shouldn't send out the same information to all your platforms (Twitter, Facebook, Linked In, your blog or website) as you'll quickly bore your long-time followers, you don't need to create something new every time either, Smith said.

  3. Invite commentary.
    "The best companies are ones that post negative comments [from users]," Lluch said. Showing that you are transparent and authentic helps ensure consumer trust.

  4. Use hashtags in Twitter.
    #expowest, #ecomonday and #anaheim are all trending topics on Twitter. That means you can see what people are talking about in a certain area—whether that be your store, a brand or an industry event. Follow certain hashtags, as they are called, to keep current in the industry and get people to become your followers quickly.

  5. Get on YouTube.
    "Everyone has that content, that story to tell," Lluch said. Showing that story through a video adds authenticity and credibility to your brand, according to Lluch. It's also the great equalizer, as most YouTube videos don't show a difference between a multibillion dollar company and a mom-and-pop shop.

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