Toyo Bio-Pharma Launches Ad Campaign for Branded Ingredients

CENTURY CITY, Calif., April 21, 2008 - Toyo Bio-Pharma, a leading manufacturer of botanical and natural ingredients, today announced an ongoing U.S. advertising campaign for two of its principal branded ingredients, TOYO-FVG(TM) and Toyo-KanSho(TM).

Effective immediately and continuing through fall 2008, the company will utilize a series of full-page ads and strategic online outlets to inform readers of the health benefits of its best-selling ingredients and applications for food, beverage, cosmeceutical and nutraceutical use. Placements featuring TOYO-FVG, a high-antioxidant maritime pine bark extract that supports circulatory and dermal health, among others, will target both national beverage and cosmececutical outlets. Toyo-KanSho, Toyo Bio-Pharma's sweet potato leaf powder that supports blood glucose management, will receive advertising exposure in food and beverage manufacturer outlets.

For more information about Toyo Bio-Pharma, Japan's leading FOSHU (Foods for Specified Health Use) manufacturer with over 100 approved products, visit

About Toyo Bio-Pharma:Toyo Bio-Pharma(TM) ( is a research-driven manufacturer committed to providing consumers and clients with high-value ingredients derived from nature. With the most advanced instrumentation, continuous research and commitment to quality and integrity, Toyo Bio-Pharma is pioneering the use of fermentation and culturing to produce beneficial, effective products for use in the nutraceutical, functional food and cosmeceuticals industries. As Japan�s largest developer, ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) of raw materials for FOSHU, Toyo Bio-Pharma follows rigorous standards of ISO 9001:2000 and was one of the first Japanese companies to obtain the Food and Drug Administration's (FDA) Good Manufacturing Practices (GMP)-compliant for food products and dietary supplements.
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