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Natural Foods Merchandiser
Traditional supermarkets threatened by natural, organic grocers

Traditional supermarkets threatened by natural, organic grocers

Increasingly, traditional supermarkets such as Giant Foods are feeling the pressure to go organic, gourmet and natural.

Giant Foods' newest store in the Baltimore area shows how it and other supermarkets continue to move into the natural foods market.

The store has a dedicated natural foods aisle, more organic offerings and a gourmet cheese case, according to the Baltimore Sun's complete look at the store and the Maryland grocery market.

Supermarket analyst David J. Livingston, managing partner of Wisconsin-based DJL Research, said he didn't consider Giant's changes "earth-shattering" but said some of the chain's new features sought to keep the chain competitive and help it maintain its current share.

He went on to tell the newspaper:

"This is what other conventional chains are doing," Livingston said of Giant's recent moves. "They're trying to differentiate themselves from Walmart for sure because they can't compete on price. Walmart will have that market. [Giant is] trying to compete for the middle-of-the-road shopper right now."
Some of the fiercest grocery competition for traditional supermarkets has come as Wegmans and Whole Foods move into more areas. Wegmans has cut into Giant's market share whenever it has opened a store near an existing Giant, Livingston said.
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