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The trouble with natural colors

Consumers love color! Even savvy natural shoppers, who understand that electric-blue Kool-Aid is crazy-artificial, are enticed by eye-pleasing products. This is where natural colors can get tricky. One of the top experts in the biz, Donald Wilkes, CEO of Blue Pacific Flavors, gives us the inside scoop on the perks and pitfalls of formulating with natural colors. 

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