Understanding infomercials: the science of direct-response advertising campaigns in the nutrition industry
Ron Perlstein founded his direct-response and infomercial marketing company, InfoWorx, in 1992, offering production, media-buying and telemarketing services to entrepreneurial startups and large companies. He recently spoke to Nutrition Business Journal about how supplement and other nutrition industry companies can get the most from direct-response advertising.
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.