While many a natural company has raised money on consumer-focused crowdfunding platforms, an increasing number of them, like SmartyPants Vitamins and Rhythm Superfoods, are finding success on equity crowdfunding platforms like CircleUp.
The platform connects companies and investors in the consumer space, and provides a variety of fundraising management tools.
During a NEXT Accelerator Brown Bag CEO Luncheon webinar, Allie Rabman, business development associate at CircleUp, gave companies a rundown of how the platform works and other potential benefits of using it:
- Creates a competitive dynamic, and may help investors move faster.
- Shares market insights, vets materials, and provides fundraising management tools.
- Provides exposure to key industry players who, even if they do not invest, may desire to get involved with companies in different ways after learning about them.
- Provides access to resources, advice and mentorship.
Watch her full presentation here.