East Brunswick, NJ – Vitamin Retailer Magazine Inc. (VRM) has announced a partnership with Living Naturally (LN) to offer a new multi-media trade advertising program that links the brand power of print with the immediacy and measurable ROI of the online medium.
Starting January 1, 2007, participating contracted advertisers of Vitamin Retailer and Organic Products Retailer magazines will be featured in an online Retail Buyer’s Showcase that provides retailers with access to monthly deals, detailed product/label information, sample request capability, manufacturer web site promotion and online ordering. In addition, VRM online advertisers will be included in Living Naturally’s LN’s promotion engine, Promo Genius (PG), which includes a monthly interactive email blast to 6,000+ trade members, promotional advertising promotion e-blast to 6,000+ retail store buyers, tile ads throughout the Living Naturally LN’s business web sites, and inclusion in the PG’s monthly promotion calendar of the Promo Genius program.
With this new program also starting in January, VRM retail subscribers will be provided free online ordering for VRM featured advertiser products through Living Naturally’s online retail community web site - the retailer portal, Natural Market Watch. This web site also allows retailers where in addition to online ordering, retailers can search for new products, easily access monthly trade deals, view sales trend information trends, dialogue with business experts, and access Living Naturally’s or visit LN’s extensive online business library.
Daniel McSweeney, Owner and President of VRM, noted that his company’s partnership with Living Naturally greatly expands the benefits and services available to VRM’s print advertisers, while simultaneously providing retail readers of Vitamin Retailer and Organic Products Retailer with search-and-order capabilities unique among natural products industry media companies. “We look forward to working with the Living Naturally team and leveraging our respective strengths to provide our industry with a very useful and progressive business tool,” McSweeney commented.
“Living Naturally is very pleased to be working with VRM on this exciting new multi-media program” said Living Naturally CEO David Knaggs. “Both companies are very committed to the sector and to helping manufacturers and retailers drive top line sales. In this regard, this new program offers some very powerful benefits that will serve the industry as a whole” he concluded.
“VRM has done an extraordinary job differentiating their magazines, building market share and providing high quality service and value for their customers” said Living Naturally, VP E-Media Matt Redd. “As publishing continues to evolve online, VRM will be the first trade publisher in our sector to offer its advertisers and readers brand marketing solutions that connect to store level ordering in an intuitive, targeted, interactive and measurable way. These capabilities will be of substantial benefit to both industry manufacturers and retailers.” Mr. Redd concluded.
About Living Naturally
Living Naturally is a leading provider of online solutions to the North American Natural Health industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. Living Naturally currently serves over 2,000 customers and works with a number of strategic partners including United Natural Foods, Vitamin Retailer Magazine, Danny Wells & Associates, InnoVision Health Media, Natural Partners, ASI Business Solutions, and Innovation Philadelphia. Please visit www.livingnaturally.com for more information.
About Vitamin Retailer Magazine, Inc.
VRM is a leading business magazine publisher and information provider for the health, natural and organic products industry. Founded in 1994, VRM’s flagship publication is Vitamin Retailer, the leading trade magazine for the dietary supplement industry. Other publications include Organic Products Retailer, serving the needs of the $15 billion dollar organic products industry; and Nutrition Industry Executive, providing news and information to manufacturers of dietary supplements and nutritional products. VRM is also the Grand Sponsor of the annual NNFA West Healthy Harvest Show. For more information visit: www.vitaminretailer.com .