Want to go national? Not so fast

Do you fantasize about customers coast to coast clamoring for your organic avocado dip? Are you hell-bent on moving into the health-savvy SoCal market, even though you live in Iowa? It’s awesome to dream big, but before you get too far ahead of yourself, make sure you’re ready. Jim Tonkin, principal of Healthy Brand Builders, has seen a lot of natural products entrepreneurs tank after trying to go national before rocking it local. Here, Tonkin shares his heartfelt advice. 

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