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What to consider before taking others’ money

It’s one thing to cheer on your entrepreneurial journey. It’s entirely another to invest capital in your startup. Most successful natural products businesses need a little financial help from family, friends and others who believe their brands can blow up. But you really should be sure you have your ducks in row before involving outside wallets. Which ducks? Here are a few expert tips from Todd Woloson, founder and former CEO of Izze Beverage Co.