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HomeBusiness ResourcesRetail and DistributionWhat do brokers look for in new products?

What do brokers look for in new products?

Scott Anderson, CEO of Alliance Sales and Marketing, takes a minute at Natural Products Expo West to discuss what brokers look for in new products and companies.

Scott Anderson, CEO of Alliance Sales and Marketing, takes a minute at Natural Products Expo West to discuss what brokers look for in new products and companies. If you think having a great product is the only thing that matters, tune in to hear Anderson share what he considers to be a more telling factor in brand success.

TAGS: Manufacturer and Brand
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