What to do before you design your packaging

You’ve got the most delicious artisan salsa this side of the border. Buyers are placing orders, and you’ll soon be on the shelf! How can you ensure that your product pops in this strongly competitive category? Liz Myslik, EVP of Brand Management for Fresca Foods, shares her “bottom up” approach to marketing; connecting with consumers in an authentic way and building strong loyalty in this informative clip.

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