What’s the best way to grow my brand?

It all starts with a fantastic natural or organic product. Next comes consumers craving it. Once shoppers have found you and you’re ready to expand, make sure you don’t lose sight of the original offering. Take it from Todd Beckman, former vice president of business development and operations at WhiteWave Foods and cofounder of NextFoods, who’s helped a few consumer packaged goods companies become major players.