What’s my brand worth to big companies?

New entrepreneurs get starry-eyed when blockbuster deals happen in the natural products space. When Kraft bought Balance Bar, when General Mills bought Boca, small companies went atwitter, thinking their brands must be worth megabucks too. Although it’s entirely possible, a paycheck that fat isn’t always realistic. David Thibodeau, managing director of Wellvest Capital and 212 Equity, helps startup natural companies take a step back and realize what they’re really worth.

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