New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What’s my brand worth to big companies?

New entrepreneurs get starry-eyed when blockbuster deals happen in the natural products space. When Kraft bought Balance Bar, when General Mills bought Boca, small companies went atwitter, thinking their brands must be worth megabucks too. Although it’s entirely possible, a paycheck that fat isn’t always realistic. David Thibodeau, managing director of Wellvest Capital and 212 Equity, helps startup natural companies take a step back and realize what they’re really worth.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish