What should I know before my first trade show?

If you think that just by renting a booth at a busy trade show, you’ll expose hordes of potential buyers to your new natural brand, think again. Trade shows aren’t simply “if you build it, they will come.” You’ve got passion, pizzazz and a positive attitude, right? John Maggio, founder and CEO of Big Mouth Snack, tells us why and how you’ve gotta take that to the show floor.