Whole Foods Market’s Walter Robb: Organic is a lifestyle choice

Walter Robb, Co-CEO Whole Foods Market, on the growth of organic and consumers choosing it as a lifestyle choice, saying “This is what I want.” 

This video was shot at Natural Products Expo East 2011 as part of Expo Digest, a first-of-its-kind research product, containing 85 pages packed with interviews, videos, analysis and actionable intelligence for the natural products industry. Find out more at expoeastdigest.com.

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