America’s palate is changing rapidly, with new, exciting and ethnic-inspired flavors moving more mainstream. At the same time, consumers are realizing that artificial flavors and colors aren’t so healthy. This is great news for natural food and beverage entrepreneurs like you. Big consumer packaged goods companies won’t go natural unless they can guarantee giant profits, but startup brands can more easily tap into all the innovation happening in natural flavors and colors. Donald Wilkes, CEO of Blue Pacific Flavors, gives us his expert take on the latest innovations and how they can benefit your business.