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Why your team needs a bad cop

After months, maybe even years, of knocking on retailers’ doors and giving away your organic chai for free, you’re finally hearing some yesses. You’re stoked! And we’re stoked for you. But you’ve got to harness that excitement, tiger. David Sorley, natural products industry consultant, explains in this short video why you need someone on your team to be the tough, aka cautious, one.

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