Your contract manufacturer is obviously very involved with crafting your natural food or beverage. Will they take your recipes and run? If they offer their expertise to help you dial-in a new flavor, can they turn around and call this product their own? Situations like these are sticky, scary and never something a startup natural brand needs. Craig Lieberman, founder of 34 Degrees, explains how to protect your intellectual property—and your livelihood—straight out of the gates.
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