New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Like your co-packer? Put a ring on it

If you’re really serious about launching your natural or organic product, and you’ve decided a contract manufacturer is the way to go, then you can’t be a commitment-phobe. Too many young entrepreneurs—often without even knowing it—send a clear message to contract manufacturers that they’re just not ready for a holy union. Gene Quast, vice president of sales and marketing at Century Foods International, shares his top tips for avoiding the most common new-brand mistake.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.