New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Your 'ordinary' habit = extraordinary product

Originally, Annie Lawless had no intention of launching mega-successful juice startup Suja. A juicer since childhood, she was simply toting her homemade health beverages to yoga when her fellow yogis took notice and began buying her juice. Fast-forward to today, and her no-big-deal everyday habit has become a big-bucks business. We caught up with Lawless, who explains why your “ordinary” may make for an extraordinary product. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.