New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Your product is great—now look past it

You’ve poured your heart and soul into perfecting a delicious organic nutrition bar. But since you can’t score a patent for rolled oats, raw honey or organic apricot chunks, a similar product may pop up on store shelves—if one’s not already there. So what will make natural shoppers select your brand over the other guy? Ben Lee, director of business development at CircleUp, says that when charting your entrepreneurial course, you should look beyond your product. That’s right. Listen to Lee’s expert tips for luring today’s health- and mission-minded consumers.  

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish