As part of its 2020 Consumer Trends Series, market research firm dunnhumby highlighted nine trends shaping the future of retail--with a twist. Instead of spotlighting product trends, this report zeroes in on consumer behaviors: how consumers live and, by extension, how their lifestyles influence the ways they shop and spend. Here’s a peek into shoppers’ lives and some tips from study author and Global Director of Consumer Knowledge Julian Highley on how retailers can translate these behaviors into better business. 

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