New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What's worth sacrificing when building a brand?

From quality to price, Krave founder Jon Sebastiani outlines which corners to avoid cutting when building a brand.

From the importance of proof of concept to prioritizing price point and sales opportunities, Krave founder and owner of Sonoma Brands Jon Sebastiani addresses what brands should focus on when building their business, which corners they should not be tempted to cut as well as how to prioritize quality in scaling a brand.



Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.