What's worth sacrificing when building a brand?

From quality to price, Krave founder Jon Sebastiani outlines which corners to avoid cutting when building a brand.

From the importance of proof of concept to prioritizing price point and sales opportunities, Krave founder and owner of Sonoma Brands Jon Sebastiani addresses what brands should focus on when building their business, which corners they should not be tempted to cut as well as how to prioritize quality in scaling a brand.



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