How do you sum up the entire mission, philosophy, value proposition and personality of your natural products brand in a simple, catchy name that hasn't already been trademarked? It's harder than you think. While some monikers may be...
Running a natural products startup is lot like constantly pushing a camel through the eye of a needle. It amazes me that entrepreneurs can stand it. To balance all the operations, financing rounds, deductions, promotional spending, broker...