Company culture a key to independent differentiation
Sep 09, 2013
For an independent natural products retailer to succeed in the marketplace, his store needs to offer a differentiated shopping experience. Because of size and purchasing power, that differentiation probably will not come by being the cheapest...
Greg Cumberford president of Bent Creek Institute Inc
15 Minutes ... Greg Cumberford
Aug 20, 2013
Greg Cumberford is president of Bent Creek Institute, Inc., discusses the challenges botanical suppliers face in today's marketplace, especially supply chain integrity...
business deal shake hands
Industry execs dish: 10 thoughts from thought leaders
Aug 20, 2013
Didn't have what it takes to attend the 2013 NBJ Summit at the St. Regis hotel in Dana Point, California this summer? Or maybe you did go but you spent just enough time networking that you missed some of the most insightful comments from the...
Functional Ingredients How-To Series: What is the secret to building a successful nutrition brand?
Jul 27, 2013
Steve Hanson, Principal at GRIP Ideas, gives 3 ideas that are at the core of innovative product development.
Social-able: Build your email list and readership
Jun 26, 2013
Natural Foods Merchandiser each week picks social media posts worth sharing. Gain inspiration and learn from your peers as we explore how natural foods businesses get social.
megaphone
6 essential PR moves to get media coverage for your natural brand
Jun 13, 2013
You don’t necessarily need a big, expensive PR firm to handle media coverage for your natural products brand—as long as you have a plan. Use these six tips to make your brand more media-friendly and catch the eyes of editors and journalists.
The Sound of Nutrition: Vol IV - How Do You Solve a Problem Like Adulteration?
Jun 11, 2013
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editors meeting
Natural entrepreneurs’ top advice for pitching investors
Jun 10, 2013
Be prepared. Be passionate. Know your business. Pitching to investors is a high-stakes game, and it’s good to hear from entrepreneurs who have been under the gun before. Hear from these eight natural products entrepreneurs who presented their...
Generic product package
10 tips for finding the perfect name
Jun 04, 2013
How do you sum up the entire mission, philosophy, value proposition and personality of your natural products brand in a simple, catchy name that hasn't already been trademarked? It's harder than you think. While some monikers may be...
plant growth in stages
3 things every natural products entrepreneur should know
May 28, 2013
Running a natural products startup is lot like constantly pushing a camel through the eye of a needle. It amazes me that entrepreneurs can stand it. To balance all the operations, financing rounds, deductions, promotional spending, broker...
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