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Grassfed fraud creates need for certification program

We talked with Carrie Balkom, executive director of the American Grassfed Association, on why the time is now.

Since forming in 2003, the American Grassfed Association has put forth a certification program seal verifying grassfed claims. Today, the organization is spreading the gospel and extending the seal to cover dairy products. Why? Because, more than ever, grassfed is being extensively marketed. And, per AGA executive director Carrie Balkcom, it’s being marketed deceptively. “We never wanted to be the grassfed police,” Balkcom told NBJ. “Unfortunately, I think we’re

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