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5 things retailers need to know about holiday shopping in 2020

Take a look at the market research companies' predictions and advice for retailers during this incredibly unusual holiday shopping season.

This holiday shopping season—like everything else in 2020—is going to be (fill in your own overused adjective here). But it doesn't have to be dismal, ghastly or horrible.

Many consumers plan to spend less on gifts, but some will have the means to spend more. Family gatherings likely will be smaller, but that could mean every family will be cooking main entrees and side dishes. Some might even try their hands at making pie crust from scratch.

As we approach the holidays, one aspect is absolutely the same as always: Market research companies are trying their best to predict who will shop, what they will spend and how retailers can make the most of every opportunity.

So instead of getting a head start on holiday baking, we gathered much of that research, mixed it all together, rolled it and cut out these five tasty treats for natural retailers to munch on.

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