Product sampling has been around for decades, and there’s a reason why it continues to play a critical role in a CPG brand’s marketing mix: It works. The 2020 pandemic forced marketers to reimagine how to get their products into the hands of their targeted consumers and digital product sampling quickly became an essential part of the marketing toolbox.
In this 60-minute webinar, join Sampler as they share their top tips on how to implement a successful digital product sampling program to not only reach and engage your targeted consumers, but continue the conversation with them all the way to purchase.
- How to capture and action deep consumer insights.
- Ways to collect and syndicate valuable ratings and reviews.
- Tactics to grow your email list and build powerful CRM remarketing campaigns.
- How other CPG brands are building powerful and memorable product experiences.
And other helpful tips on how digital product sampling helps you build your brand today, tomorrow and well into the future.
Content Marketing Director, Informa Health & Nutrition
Marketing Director, Sampler
The marketing director at Sampler, Kelly is one of the company’s earliest employees. With nearly a decade of experience in brand strategy and communications for consumer packaged goods, Kelly joined Sampler to help build the team’s marketing foundation. Since joining Sampler, Kelly has helped develop and implement Sampler’s B2B2C brand voice through the creation and amplification of digital content. She has played an integral role in helping Sampler win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. She is also a co-founder of RetailTO, the newest events series within the TechTO family. RetailTO focuses on bringing together Toronto’s retail community to discuss top trends and innovations within the industry.