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NBJ
Claire Morton

The Analyst’s Take: Global supplement sales expected to grow 5.6% in 2019

Supplement sales across the world are projected to reach $135.5 billion this year, and Asia's collective market share is quickly catching up to the U.S. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

At $46 billion, the U.S. supplement market represents 34% of the nearly $136 billion global supplement industry. Nutrition Business Journal has deeply focused on the U.S. supplement industry throughout the year, and we have just released our updated key market sizing and trends for the global market. NBJ’s estimates indicate that worldwide supplement sales will grow 5.6% in 2019, flat from 2018 sales growth. The U.S. dominates this global supplement market according to our data—but that’s shifting.

With continuous strong growth in China, India and across other Asian countries over the past decade, Asia’s collective market share has caught up–effectively making up 33.9% of global sales in 2018. And while that volume is significant, what's even more significant is the potential. The continent currently makes up nearly 60% of the total world population. With this population increasingly interested in supplements, NBJ projects a substantial runway for the region. This shift is matched by activity and movement in regions across the world, emphasizing the importance of understanding the ever-changing global marketplace.

Nutrition Business Journal just released these and other statistics in its 2019 NBJ Global Supplement Business Report, the go-to source for data and insight within the global dietary supplement industry.

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