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The Analyst’s Take: Top challenges of online retail include navigating Amazon

Claire Morton
New Hope Network’s recent manufacturer survey on disrupted retail highlights the key challenges of online retail. This is the latest installment of our twice-monthly data discussion from Nutrition Business Journal’s senior analyst.

New Hope Network recently teamed up with NMI to produce two surveys looking at today’s retail landscape: one reaching out to manufacturers in the natural space and another tapping consumers for information on what they buy and where they buy it. Full results of this survey are published in NBJ’s Sales Channel Report, along with market sizing, trend analysis and company profiles highlighting key retailers.

When asked to rank the top three challenges of selling products online, over half of surveyed manufacturers indicated that driving awareness of their products was the top challenge, followed by navigating Amazon. Branded supplement manufacturers identified a different top challenge, with harmonizing e-commerce and brick and mortar rising to the top. A common theme among challenges with online retail across each category is communicating and promoting a brand without presence on shelf.

With 165 pages, 81 charts and graphs, and 21 company profiles, the NBJ Sales Channel Report will help companies build an omnichannel strategy.

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