U.S. supplement sales appear to be on a steady growth track, having shown 6% sales growth in 2018—a marked improvement over the 5.4% growth reported in 2017. This is notable for an industry that has now reached $46 billion in annual sales and is poised to surpass $50 billion annually by 2020. Today's consumer interest in wellness and vitality has created a movement across the industry, and, unsurprisingly, the highest level of excitement surrounds hemp CBD supplements, which grew 57% in 2018. Hemp CBD is a particularly bright spot in the herbs and botanicals category, which has already been shining for the past few years. Herbs and botanicals grew 9.4%, with other star ingredients including ashwagandha, mushrooms and turmeric helping to boost this growth. Even multivitamins, the largest single category in the industry at $6.3 billion, saw the highest rate of growth it has had since 2013.
Nutrition Business Journal just released these and other statistics in its 2019 Supplement Business Report, the go-to source for data and insight within the dietary supplement industry.