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Natural Foods Merchandiser

Are consumers counting on certifications and claims? [Infographic]

Are consumers counting on certifications and claims? [Infographic]

The natural products industry wears certification claims like a scout’s sash of honor. The certifications. The claims. The media buzz. Half of Americans find it all very helpful. For the other half, the cacophony creates confusion and overwhelm. This is what NSF International found when it surveyed consumers.


NSF International surveyed consumers on their attitudes toward nutritional claims


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