The First-Party Data Handbook explores how brands and other organizations can use their first-party data for effective prospect marketing, while respecting consumer privacy. Whether the goal is to grow brand visibility with ideal consumers or build a direct-to-consumer channel with likely buyers, the use of first-party data and the formation of data collaborations are crucial to success. This report demystifies and decodes the first-party data story with vital insights, including:
- How first-party data collaboration enables predictive modeling of high-response prospect audiences.
- How enriched first-party data drives lower-funnel outcomes, including higher return on ad spend.
- How brands and other organizations can qualify trustworthy data partners.
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Wiland is the nation's leading provider of high-performance marketing audiences that enable relevant connections at scale across all digital and offline channels.
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