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Digital Disruption: The Gorilla in the Room

Amazon is the 800 lb gorilla infographic
Amazon is the key player in the online marketplace. Are you using it? And are you using it well?

The U.S. internet marketplace is dominated by the 400-lb gorilla that is Amazon. And if you want to sell your product online, there’s no better platform. But how many sales are really going through their e-commerce platform? Who’s buying? Are there even any other options?!?

And if you’re trying to protect a brand, it can be …dicey…trying to figure out which e-commerce operators are helping you and which are hurting. Between steep discounts and less than forthright communication, playing on Amazon comes with its risks.

Learn more from our infographic, and if you weren't able to join our Digital Summit: using Amazon and Influencers to Grown Online and On-Shelf Sales, you can still view the archived version here, to learn from a panel of experts how to optimize your Amazon presence and tame the gorilla.

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