Looks like this internet thing is here to stay. Obviously. As the line between online sales and brick and mortar blurs in some areas (and widens in others) supplement companies are wise to seek out the business opportunities. Not only are online sales the strongest growing channel for supplements, but the combination of marketing efforts between on/off-line represent a challenge for brands that are looking to truly gain market share.
This infographic is just a quick snapshot of the data available in the 2017 NBJ Digital Disruption Guide and the insights that were presented in the Digital Summit: Using Amazon and Influencers to Grow Online and On-Shelf Sales
Is your brand just starting to sell through Amazon? Perhaps you're a mid-sized CPG with a well established Amazon store looking for ways to balance your faithfulness to independent retailers (we call this 'channel choreography'). No matter where you are in your growth stage - online sales are bound to be of importance to your team. Hear experts from NetRush (Amazon marketplace experts), LMS (entertainment and influencer marketing), Vega, and New Hope Network in 90 minutes of strategy, tactics, best-practices & much more. Register for the on-demand Digital Summit.