Genomics: Riding the future wave of supplements

“Interpretation of genomic testing is vastly underrated: it takes a lot to put this information together in a way that makes sense for a patient, and that to me is the biggest challenge in the industry today.”

—Roberta Kline, MD, Genoma International

Part 1: Gene testing: what, when and how

Highlights:

• Why gene testing can make a big difference for vitamin intake.
• What one Silicon Valley company is doing to bring personalization to the masses. 
• Those who get into personalization will be some of the winners in the supplement space.

Part 2: Personalization for the consumer

Highlights:

• Tests range from lowest-cost off-the-shelf to premium individualized solutions.
• Some biomarker tests are already on store shelves/sold direct-to-consumer (DTC). 
• How to engage consumers and tackle a 73 percent throwaway rate for wearable devices.

Part 3: Genetic testing by the numbers

Highlights:

• In the next five years, consumers will have access to their genomes for less than  $1,000 (compared with $2,000-plus today).
• In 2017, direct-to-consumer genetic tests more than doubled and now exceed 12 million people, mostly in the U.S.
• Direct-to-consumer genetic testing market growth is estimated to go from roughly $70 million in 2015 to $340 million by 2022.

Part 4: The mighty microbiome

Highlights:

• Understanding the microbiome could be the key to everything.
• Saliva testing for the microbiome could be a big disruptor in the industry.

Part 5: The end of one size fits all

Highlights:

• Genetics vs. genomics: They’re not the same.
• Why DNA is important: It’s all about the SNPs.

Part 6: Nutritional genomics: The food-gene conversation

Highlights:

• Nutritional needs vary based on individual DNA.
• One simple thing like fasting can have a huge ripple effect on our health. 
• EPA/DHA is a big challenge for vegans, with gene SNPs that can impair the process.

Part 7: A personalized health roadmap

Highlights:

• Particularly transformative with illness, genomics can jump-start the healing process.
• Get actionable information and a proprietary map you can take anywhere.

This session—Technologies & Discoveries Driving Personalized Nutrition—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.