“Interpretation of genomic testing is vastly underrated: it takes a lot to put this information together in a way that makes sense for a patient, and that to me is the biggest challenge in the industry today.”
—Roberta Kline, MD, Genoma International
Part 1: Gene testing: what, when and how
- Why gene testing can make a big difference for vitamin intake.
- What one Silicon Valley company is doing to bring personalization to the masses.
- Those who get into personalization will be some of the winners in the supplement space.
Part 2: Personalization for the consumer
- Tests range from lowest-cost off-the-shelf to premium individualized solutions.
- Some biomarker tests are already on store shelves/sold direct-to-consumer (DTC).
- How to engage consumers and tackle a 73 percent throwaway rate for wearable devices.
Part 3: Genetic testing by the numbers
- In the next five years, consumers will have access to their genomes for less than $1,000 (compared with $2,000-plus today).
- In 2017, direct-to-consumer genetic tests more than doubled and now exceed 12 million people, mostly in the U.S.
- Direct-to-consumer genetic testing market growth is estimated to go from roughly $70 million in 2015 to $340 million by 2022.
Part 4: The mighty microbiome
- Understanding the microbiome could be the key to everything.
- Saliva testing for the microbiome could be a big disruptor in the industry.
Part 5: The end of one size fits all
- Genetics vs. genomics: They’re not the same.
- Why DNA is important: It’s all about the SNPs.
Part 6: Nutritional genomics: The food-gene conversation
- Nutritional needs vary based on individual DNA.
- One simple thing like fasting can have a huge ripple effect on our health.
- EPA/DHA is a big challenge for vegans, with gene SNPs that can impair the process.
Part 7: A personalized health roadmap
- Particularly transformative with illness, genomics can jump-start the healing process.
- Get actionable information and a proprietary map you can take anywhere.
This session—Technologies & Discoveries Driving Personalized Nutrition—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.