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What do people order when they open the Grubhub app? The online and mobile restaurant meal delivery and takeout ordering service offers these insights.
May 11, 2017
3 Min Read
Grubhub, the online and mobile restaurant meal delivery and takeout ordering service, today announced the results of a study of the most popular healthy eating plans in the United States.
Grubhub analyzed orders related to the most popular healthy eating plans in the United States: paleo, raw, juice cleanse, vegan, gluten-free, low-fat, Mediterranean and keto diets. Using a combination of dietary tags and a deep-dive into foods that align with specific eating plans, Grubhub analyzed order data from Jan. 1 to Dec. 31, 2016. In doing so, Grubhub data analysts ranked the most popular eating plans across the nation, as well as the preferred plans by city and gender
Results from this study showed significant differences in healthy eating preferences between genders, as well as cities.
Some key takeaways from the study include:
Paleo reigns supreme: Eating "paleo" is the most popular healthy eating choice across the nation. Paleo orders increased by 370 percent in 2016.
Seattle residents love food choice (but not gluten!): Seattle residents order food tailored to specific eating plans more than any other major city in the country. Within this health-conscious city, the most popular eating plan is a gluten-free diet—ordering dishes that fall within this category 367 percent more than the rest of the nation.
Men and women just can't agree ... on food: Fitness-conscious males are most likely to eat a low-fat diet, while females favor a juice cleanse.
Most popular eating plans nationwide:
Here are the popular ways of eating ranked by order growth in 2016 vs. 2015.
Paleo: 370 percent.
Raw: 92 percent.
Juice cleanse: 89 percent.
Vegan: 58 percent.
Gluten-free: 35 percent.
Low fat: 21 percent.
Mediterranean: 7 percent.
Keto: 5 percent.
Top 10 major cities participating in popular eating plans:
Here's how much more residents chose popular eating plans over the rest of the nation.
Seattle orders 309 percent more.
Portland, Oregon orders 154 percent more.
Dallas orders 140 percent more.
Chicago orders 94 percent more.
San Francisco orders 74 percent more.
Los Angeles orders 66 percent more.
St. Louis orders 53 percent more.
Austin, Texas, orders 44 percent more.
Las Vegas orders 27 percent more.
San Diego orders 22 percent more.
Most popular eating plans in major cities:
Miami: juice cleanse
San Jose, California: vegan
Seattle: gluten free
Dallas: paleo
Houston: paleo
Austin, Texas: paleo
Phoenix: gluten free
Minneapolis: gluten free
Portland, Oregon: gluten free
Las Vegas: vegan
St. Louis: gluten free
Nashville, Tennessee: juice cleanse
San Diego: vegan
Atlanta: gluten free
Los Angeles: vegan
San Francisco: low fat
Boston: low-fat
Chicago: vegan
New York City: low fat
Philadelphia: paleo
Key differences between male and female eating plans:
Paleo ordered 19 percent more by females than males.
Raw ordered 34 percent more by females than males.
Juice cleanse ordered 43 percent more by females than males.
Vegan ordered 23 percent more by females than males.
Gluten free ordered 23 percent more by females than males.
Low fat ordered 17 percent more by females than males.
Mediterranean ordered 22 percent more by females than males.
Keto ordered 16 percent more by females than males.
Gender breakdown of eating plans by major city:
Seattle
Low fat most popular for females.
Keto most popular for males.
Portland, Oregon
Low fat most popular for females.
Vegan most popular for males.
Dallas
Low fat most popular for females.
Raw most popular for males.
Chicago
Raw most popular for females.
Low fat most popular for males.
San Francisco
Raw most popular for females.
Low fat most popular for males.
Source: Grubhub press release
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